Facebook Analytics is the updated social media reporting tool that helps to group together all Facebook pages, pixels, and apps to give an accumulative picture of how the users interact with these platforms over time. For instance, you can identify how audiences on your Facebook page and Facebook pixel overlap or connect. Facebook analytics makes it easy for marketers to track the results from organic and paid ads across multiple devices and sessions. It helps to monitor and report very easily, thus it can also come in handy while building a Facebook marketing campaign. The best part of this is it is free of cost. You only require a Facebook page and pixel.

Setting up Facebook Analytics: Firstly, you need to set up the account and need to integrate it with Face book page. For Face book analytics dashboard to work, you need to install the Facebook Pixel. After successfully completing the installation process, it will take time to run the Facebook pixel, your dashboard will populate with all the analytics data. After that you need to open the analytics dashboard, there you can see your analytics overview. To explore your data, you can add relevant charts to a custom dashboard for easy access.

Exploring Key Metrics:  Facebook analytics helps you to estimate your Facebook page success and also helps you to understand your viewer’s criteria by using some metrics. There are some important metrics which include in Facebook analytics are:

·         Keep watch on your Facebook page regularly to understand the overall activity on your Facebook page. By analyzing the metrics (share, like, post reach, and comment) you can identify the proper content which attracts your audiences most.

·         Focus on your Facebook page followers and understand their interests, desire, and behavior. It helps to customize your marketing strategy and content to attract relevant audiences for your products or services.

·         Create an advertising campaign for your products or services. By analyzing key metrics you can trace the benefit of your campaigns.  

Creating Customized Reports: By depending on the specific metrics and measurements facebook analytics helps to create customized reports.  This report helps you to survey the performance of individual campaigns or compare the demands of your audience. By using this reporting option you can improve your social media marketing strategy to generate more leads.

Applying Insights to Drive Results:  Facebook analytics gives you a better understanding that helps you to enhance your Facebook existence. Facebook analytics helps to optimize the content strategy, identify recent trends and understand the audience’s demand.  Also, use the data to improve the ad targeting and confirm that your ad campaigns reach your target audiences.

Conclusion: Facebook analytics is best for marketers to track the results from organic and paid ads across multiple devices and sessions. Follow those steps from creating Facebook Analytics correctly, exploring key metrics, and creating customized reports to apply insights to drive results to boost your online presence.