Digital marketing, often termed online marketing, is the promotion of any sector or brand to link with potential end-users with the help of the Internet. This comprises social media, email, web-based advertising, multimedia messages, and text as a marketing channel. In simple words, when marketing campaigns include digital communication, it is digital campaigns.
What are digital marketing campaigns for the education sector?
Digital Marketing empowers different education sectors to make use of the ultimate power of social media. Other social media sites can be operated to share the data with a worldwide audience. This particular information can be in the form of videos as well as pictures. This marketing authorizes schools to interact more efficiently with their targeted audience. Various social media platforms like Twitter, Instagram, and Facebook can be utilized to share significant news and updates about the particular educational institute.
Digitalization has honestly revolutionized all educational institutions, as a maximum number of the population is internet users. The Internet has altered the entire way of education; this has a straight deportment that the educational sector is required to make massive use of the Internet. Marketing campaigns are the best approach that can be acquired by academic institutions to outreach to expected students.
The significance of digital marketing campaigns in the education sectors
Digital Marketing circumscribes a wide range of strategies that can assist the education sector in increasing its online visibility. This also helps to attract a maximum number of students and connect with their targeted audience. Education sectors that offer higher education are utilizing digital marketing campaigns as most tendered mediums to fascinate students. They are required to follow a step-by-step strategy and a well-planned approach that is introduced in a proper manner.
90 % of internet users are constrained to go beyond the initial three pages of the search engines to search for the data they want. So utilizing specific key phrases and keywords is essential. It assists the website to be always on the first pages of the search result; this needs them to make maneuver of optimization techniques. This time it is crucial to keep in mind that the content they develop is relevant and robust to its targeted students. SEO is the natural or organic way to increase reach with the help of search channels. It is also the most cost-efficient approach to extending the number of students.
- Enhance visibility – Digital marketing permits education sectors to extend a broad range of audiences other than traditional marketing strategies.
- Greater communication – Education marketing enables education sectors to interact more constructively with their audience.
- Cost-efficient – Contrasted with conventional marketing strategies, digital marketing is relatively cost-effective. Different tactics of digital campaigns, for example, email marketing on social media advertising, are relatedly inexpensive in relation to billboard ads.
- Elevated student enrolment – one of the main advantages of digital marketing within education sectors is improved student enrolment. Education institutions can attract the maximum number of students with better communication and visibility. Strategies of digital campaigns, such as SEO (Search Engine Optimization), can also increase such institutions’ overall ranking on search engines.
- Increased brand awareness – This marketing strategy can also assist education sectors to develop and grow their brand engagement. This also can assist in building trust with probable parents and students, thus ultimately guiding to more enrolments.
- Instant feedback – It is practicable to gain immediate feedback in digital marketing. So, it is possible to alter an ineffective action within a short period of time and replace that with a better one. Thus, the channels of digital marketing are the easiest way to transport a promotional message to the targeted audience.
The most active and dominant group that makes significant use of the Internet is the student community. They use it to search for more data about subjects, topics, assignments, syllabi, and projects. Furthermore, they utilize the Internet in a vast way to explore more about specific colleges, courses, admission processes, college infrastructure, student reviews, and placement records. Hence, digital marketing is an integral part of education institutes’ marketing strategy in the present digital age.
Different successful digital marketing strategies for educational sectors
All of the academic sectors are flocking toward benefaction online courses for the student community. Adopting successful strategy of digital marketing for educational sectors is fundamental in the current marketing world.
Develop a presence on social media platforms –
The student community is much more active on different kinds of social media platforms. Hence, developing a solid presence in social media is the best strategy for the education sector. Making sure to adapt to famous trends of social media and post related content is essential. This will assist in developing a solid follower base and an existence on social media.
Using the strategy of video content –
Another efficient marketing strategy of educational sectors is the stimulation of video content. Invest in developing a good-quality video that encloses various aspects of that institute, comprising courses offered and a campus tour. Manifesting all these in real-time will assist the audience see that institute for what it exemplifies.
Build an educational app –
Develop an app for the educational sector that can directly be a management app for all students to keep traces of different metrics. Furthermore, it can be a functional app that will assist them in studying with the aid of study material and sample papers.
Have content that is SEO-
friendly on web pages – It is significant for any educational sector’s content and website to stand on Google’s first page. This can only be possible with an SEO strategy. Developing content that is SEO-friendly has to be part of the marketing strategy.
Construct a mobile-friendly website –
in the present day, a maximum number of users utilize mobile Internet other than browsing on computers. The ultimate target audience, which is students, browse on their mobiles. So, it is crucial to make sure that education sectors, which intend to adopt digital marketing, their website is easily accessible through mobiles. It is also crucial that their developed website is user-friendly in relation to minimal loading time, contact option, FAQ section, and signup form. Developing a user and mobile-friendly website has to be in the bucket of educational sector digital marketing strategies.
Adopt technical SEO –
technical SEO is a process of making sure that web pages do not have any broken links or errors. The prime aim here is to mend the website and nullify any kind of technical error.
Concentrate on the placement of Ads –
Place institutions’ ads on sites along with content related to what they are promoting is essential. For example, when institutions advertise advanced digital marketing online courses, promoting this on their website can be beneficial. This guides the way for a greater possibility of readers clicking on that advertisement; it is an effective way to outstretch a target audience.
Increase possibilities of conversions through redirecting campaigns –
Retargeting campaigns can be slow but a stable way of collecting more conversions. And this is the final goal for any business comprising education. Redirecting campaigns assist in reaching out to a targeted audience that has already manifested interest in that course.
Arrange continuing webinars –
In the present days, Students are on a frequent quest to learn. Hence, doing webinars is a magnificent strategy of digital marketing for educational sectors. Conducting free webinars where different professionals are brought on board to guide students can assist in advertising for the institute.
Influencer marketing –
Influencers are the personages who maximum people follow and become influenced. Utilize this one as anchorage and inscribe the institution through the particular influencer whom students follow. Moreover, the endorsement of alumni can be the most authoritative for students.
PPC (Pay Per Click) –
It is the way individuals remunerate for the advertisement for the maximum number of times it gets through.
Real-life case study of digital marketing in the education sector
Developing a brand specification within the education market needs selling content that is easy-to-understand and straightforward. As an outcome, different education businesses see Instagram, Facebook, and LinkedIn as outstanding marketing platforms.
The IIM (Indian Institute of Management) Kozhikode is an independent public business school situated in Calicut, Kerala. The main objective was to attain more leads for PGD within Business Leadership and registration of IIM CAT. They utilized advertising platforms such as Instagram, LinkedIn, Facebook, and Google to initiate leads for their CAT entrance exam and other programs.
They generated nearly 250 leads per month for the registration of CAT at a CPL of rupees 700-850. Along with this, they develop more than 2000 leads per month for registration of CAT at a CPL of rupees 100. They create a sober and straightforward website by setting up all of the critical factors related to the course on their web pages. They also ensure that all technical supports like mobile or page speed optimization, contact form, social media integration, and conversion rate optimization are effectively performed.
This whole project was completed successfully, and their website went live 45 days after the commitment of clients. Their prime goal was to examine a hyper-local digital campaign that could deliver leads to specific centers to increase the student base.
Born with a relentless thirst for knowledge, I ventured into academia, mastering the art of PHD thesis and dissertation writing. Fuelled by curiosity, I embraced digital marketing, deciphering its nuances to become an expert in SEO, content strategies, and social media management. Alongside, I delved into the intricacies of nursing assignments, leveraging my multidisciplinary insights to assist students. Each endeavor shaped my journey, blending scholarly pursuits with practical applications.